Pre-seed · $160,000
Own and operate a business back home without coordinating every local task yourself.
Rellay is building the trusted operating layer for cross-border business ownership: local execution, evidence, and owner approvals in one system.
01 · Problem
Distance creates an execution and trust gap.
What people live today
- WhatsApp threads as project management
- Informal intermediaries with unclear authority
- Little visibility into what was actually done
- Large payments released on promises, not evidence
The customer becomes project manager, investigator, payment coordinator, and risk manager.
02 · Market signal
People already pay for fragments of the journey.
Public competitor pricing proves willingness to pay for trust and progress. It does not yet prove willingness to pay for a full operating layer. That is the gap Rellay is testing.
~90k–145k FCFA
Formation packs
CreateInAfrica-style company setup packs (public).
~$2,000
Market entry setup
Itana business setup cited publicly at this tier.
Fragmented
Category shape
Formation, property trust, footholds, networks. No clear OS for operating businesses.
Sources: public competitor positioning. Not a remittance TAM. Bottom-up sizing comes with diligence.
03 · Solution
Intent → plan → operators → evidence → approval.
Owner abroad
Rellay owns
- Coordination
- Workflow
- Trust design
- Customer relationship
Local operators deliver
04 · Wedge
First product: Business Launch Workspace.
First playbook
Tech-enabled service businesses (agencies, studios, service ops with a digital layer).
First corridors
Cameroon + Nigeria for customers living abroad. Expand playbook before expanding the map.
Near-term revenue
Assessment fees · Launch coordination · Recurring oversight. Service-enabled platform. No escrow pretence in v1.
05 · Traction
Early. Credible. Not yet proven.
Proof we are building toward: paid assessments, launches with evidence, verified operators, and repeatable delivery quality.
06 · The round
$160,000 pre-seed
Fund the first operating proof: product, customers, operators, and delivery capacity.
35%
Product
Workspace, tasks, evidence, admin
25%
Customers
Acquisition + conversion
25%
Operators
Recruit, verify, manage
15%
Delivery
Playbooks + coordination
Allocation is a working plan for diligence conversations, not audited spend.
Let's talk.
If you invest in diaspora infrastructure, trust and execution platforms, or cross-border enterprise tooling, we want to share diligence materials.